As of 15.02.2008
Blu-ray is winning the data format war in Europe with sales topping two million and four out of five consumers choosing the technology over its rival, technology website pocket-lint.co.uk reports. Latest sales figures released by Media Control Gfk International show 2.4 million units were sold, which translates to 79 per cent of customers opting for the Blu-ray technology instead of a HD-DVD player. Blu-ray's bundling with the Sony Play Station 3 is also reflected in the successful sales figures. Chairman of the BDA European Promotions Committee, Frank Simonis, says that the take up of the new technology is faster than that of its DVD predecessor. "Our challenge now is to move Blu-ray Disc into the mainstream. As a format, Blu-ray Disc is proving more attractive than even DVD Video at the same time in its development," he told the website. David Bishop, president of Sony Pictures Home Entertainment, said that the Blu-ray story is getting stronger and that the sales figures will see Blu-ray concentrate more on the needs of its consumers instead of trying to win a format war. Blu-ray technology has been locked in a struggle with HD-DVD over the format of future entertainment data such as games and movies.
Blu-ray is winning the data format war in Europe with sales topping two million and four out of five consumers choosing the technology over its rival, technology website pocket-lint.co.uk reports. Latest sales figures released by Media Control Gfk International show 2.4 million units were sold, which translates to 79 per cent of customers opting for the Blu-ray technology instead of a HD-DVD player. Blu-ray's bundling with the Sony Play Station 3 is also reflected in the successful sales figures. Chairman of the BDA European Promotions Committee, Frank Simonis, says that the take up of the new technology is faster than that of its DVD predecessor. "Our challenge now is to move Blu-ray Disc into the mainstream. As a format, Blu-ray Disc is proving more attractive than even DVD Video at the same time in its development," he told the website. David Bishop, president of Sony Pictures Home Entertainment, said that the Blu-ray story is getting stronger and that the sales figures will see Blu-ray concentrate more on the needs of its consumers instead of trying to win a format war. Blu-ray technology has been locked in a struggle with HD-DVD over the format of future entertainment data such as games and movies.
3 comments:
Well done Adam, there are some interesting research findings here. However, you seem to be cutting and pasting from other sources - you should be providing a link to the webpages that you use and summarising in your own words. Otherwise, it will be very difficult to revise from this.
A solid start - C/2
Cheers miss...will do : )
geering smells like fish and chips.
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